市场营销的驾驭探讨

市场营销是市场经济发展到一定阶段的产物 ,而且随着时代的发展而不断更新。它以顾客的需要为中心 ,追求企业长期利益的最大化 ,在企业经营中应处于中心地位 ,是“一把手”工程。只有尽快进入营销管理角色 ,掌握学习和运用科学的方法 ,才能真正驾驭市场营销。

Exploration into the Control of Marketing Management

Marketing management is the product of market economy when it comes to a certain period and will renew itself incessantly with the development of the times. It focuses on the central task of the demand of customers and tries to pursue the maximization of the long-term interests of enterprises. In the management of enterprises, marketing management is of the central status and is a number-one project. The only way to control marketing management really and truly is to get into marketing management as soon as possible and learn to grasp and use scientific methods.