商业逻辑与青年亚文化

青年亚文化与商业逻辑的关系长久以来困扰着研究者们,大多数学者认为,亚文化只有远离商业逻辑和商品消费才能保持自身的独立性和反叛性。随着新媒体、消费社会和全球化语境的来临,商业逻辑不再局限于借用、占有、嵌入亚文化的被动状态,商业可以主动激发、形塑青年亚文化,商业利益与文化认同并不完全是对立矛盾关系。

Commercial Logic and Youth Subculture

The relationship between youth subculture and commercial logic has been perplexing researchers for a long time.Most scholars consider that subculture should remain aloof from commercial logic in order to maintain its own independence and rebelliousness.It is universally accepted among youth subculture researchers of Birmingham School that in appropriating and consuming certain commodities,subculture engraves antagonism on the course of consuming by means of montage for the purpose of realizing its resistanc...