Between self-promotion and cultural politics: Murakami Haruki's travelogues

Through a close reading of contemporary Japanese novelist Murakami Haruki's accounts of his travels in Southern Europe, the United States, and Australia, this article analyses the ways in which this author uses travel writing to promote his self-image as a cosmopolitan and culturally sensitive writer. At the same time, examining the complex dynamics of identification and differentiation at play in the narratives, it highlights the texts’ potential to generate critical reflections on both Japanese and global cultural and social formations. By looking at Murakami's distinctive combination of self-promotion and cultural critique, the article's overarching goal is to complicate the current understanding of the genre travel writing and its colonial legacy.