基于中国－东盟博览会视角的企业竞争情报策略

近年来，随着中国-东盟博览会在会展业中的异军突起，它的展示、贸易及信息交流等功能都得到了极大的发挥和提升，而博览会作为企业竞争情报的主要信息源也逐步成为企业获得竞争情报，把握商业机遇的重要平台。众所周知，中国一东盟博览会（以下简称博览会）是一个综合性、国际性的会展，它集商品贸易、投资合作、服务贸易、高层论坛、文化交流于一体，

Competitive Intelligence Strategy Based on China-ASEAN Exposition

Exhibition is one of the main source of information for enterprises to gain the competitive intelligence. Firstly, this paper introducess briefly the China-ASEAN Expo and the basic content of competitive intelligence, then analyze deeply the advantages of the expo in gaining the competitive intelligence and finally proposes the measures to get competitive intelligence from three aspects, namely the plan before exhibition, the collection during the exhibition and the conclusion after the exhibition.