性别议题的媒体表达与中国国际话语权的提升——基于《中国日报》和《纽约时报》对“剩女”议题报道的分析

讲好中国故事,提升中国国际话语权,是当前国际传播的重要命题。本文以《中国日报》《纽约时报》对"剩女"议题的报道文本为分析对象,对其媒体表达进行深度剖析。研究认为,就性别议题而言,以媒体表达推动国际话语权提升的方法和路径可归纳为:信源的多元化、平衡性和适合度相结合;运用综合、实证等丰富多样的表达方式;增强应对意识和能力;强化受众意识。

Gender Issues Discussed in Media and the Promotion of China’s Voice in the World: Comparing China Daily and The New York Times on Reporting “Leftover Women” in China

Presently,to promote China’s discursive power in the world of media is an issue of great importance. This article examines the reports on"shengnv",or"leftover women",by China Daily and The New York Times so as to develop an in depth analysis of the ways these reports approach the issue. Through this comparative analysis,this study identifies the following avenues to enhance China’s discursive power in the world through media reporting on especially,gender-related issues. These avenues are a) to ensure the diversity,balance and suitability of information sources;b) to present reports in a comprehensive,empirical and multi-dimensional manner;c) to respond to foreign reports promptly and firmly;and d) to strengthen the awareness of audience.