宗教视野里的传媒化生存

在信息时代,具有一定宗教背景的媒介受众通过特定的媒介信息来维持宗教信仰;媒介控制者根据自己的宗教信仰来制定信息的议程和框架以达到预定目的;新闻从业人员依赖自身的宗教信念选择报道内容。从一定程度上来说,媒介具有宗教性。从生存环境来看,媒介具有一个宗教皮肤,就能吸引相同宗教背景受众的注意力,且受众对这一媒体具有极高的忠诚度;宗教是本体,文化是表现形式,不同文明间的冲突深层上是不同宗教的冲突。

The Media-controlled Existence in the Perspective of Religion

In the information age,the audience of the media with some religious background maintain their religious beliefs through some specific information provided by the media;the controllers of the media work out the information agenda and outline to achieve the desirable goals by following their own religious beliefs;the employees of the media choose their contents by following their own religious beliefs.In a certain sense,the media are religiously oriented.From the perspective of survival,the media with a religious orientation can attract the attention of the audience with the same religious background who will show much loyalty.Religion is subject and culture is the form of expression.Ontologically,the clashes between different civilizations are the clashes between different religions.