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Demonisation and electoral support for populist radical right parties: A temporary effect
Institution:1. Centro de Investigación y Docencia Económicas, Mexico;2. Washington University in St. Louis, United States;1. Université de Namur, Rempart de la Vièrge 8, 5000, Namur, Belgium;2. UCLouvain, Place Montesquieu 1, 1348, Louvain-La-Neuve, Belgium;1. UC San Diego, United States;2. UC Berkeley, United States;1. Department of Political Science at the University of North Carolina, Chapel Hill, United States;2. Assistant Professor, Department of Sociology and Anthropology, North Carolina State University, Raleigh, United States
Abstract:Since the 1980s, Western Europe has experienced the surge of populist radical right parties. In an attempt to ward off these electoral newcomers, established parties have pursued strategies of disengagement, such as exclusion and de-legitimisation. This study examines the electoral effects of an excessive form of de-legitimisation, which we label ‘demonisation’. We estimate the effects of demonisation on electoral support for the Dutch Freedom Party (PVV) and its predecessor Groep Wilders. Time series analyses show that demonisation has a negative effect on electoral support, but only for Groep Wilders. Once the populist radical right party has made a successful entry into the party system, demonisation does not have its intended consequences.
Keywords:Populist radical right parties  Demonisation  Negative campaigning  Party competition  Electoral support  The Netherlands
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