Abstract: | SUMMARY This commentary piece charts the ways in which cultural studies, both in relation to Communication Studies and other disciplines, has emerged over some 20 years in South Africa. This development is considered in contrast with Christo van Staden's commentary piece ‘Claiming the African mind’ in Communicatio (vol 22 no 2, pp 71–76). After tracing social, political and intellectual origins of one strand of cultural studies in South Africa, that which has evolved at the Centre for Cultural and Media Studies (CCMS) at the University of Natal, the article recounts some of the considerations which have emerged for the practice of interdisciplinary cultural studies since 1990. The article concludes by outlining some of the efforts under way in CCMS to confront these challenges in the spirit of the Centre's previous approaches and attitudes. |