基于越文化品格的浙商精神

本文从越文化的越俗、越艺、越学三大构成要素入手，把握越文化质朴骁勇的心理特征，开疆拓土的价值取向和求实创新的实践努力，分析浙商在文化理念上对中国传统人文品格吸收突破后的原创特质，深层次揭示基于中国传统文化和西方现代文明传承创新的越文化品格对浙商精神的影响力。

The Spirit of Merchants in Zhejiang Based on YUE Culture

The paper starts from three structural elements of Yue culture: customs,arts and learning;it focuses on the traits of plainness and boldness of the culture,the value orientation of extending territory,and the practical efforts in truth seeking and innovation;it analyzes,in terms of cultural ideas,the original features that the merchants of Zhejiang acquire after they have made some breakthrough absorption of the Chinese traditional humanistic traits;it deeply explores Yue cultural traits deriving from inher...