Bubbles! The indispensability of the Comparative Advertising Directive to trade mark law |
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| Authors: | Pinto Timothy |
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| Institution: | Taylor Wessing, London |
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| Abstract: | The use by H3G of bubbles in a television advertisement comparingmobile telephone prices complied with the Comparative AdvertisingDirective and thus did not infringe O2's trade mark registrationsfor bubbles. Supplementary data in the form of a clip of theadvertisement discussed in this article is available at www.jiplp.oxfordjournals.org. |
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