从奶粉事件看地方政府在维护民族品牌中的责任

从2003年的"空壳奶粉事件"到2008年的"三聚氰胺奶粉事件",表明了个别地方政府在民族品牌维护中责任的缺失,体现为监管责任的缺失、道德责任的缺失、社会责任的缺失及执法责任的缺失.地方政府责任缺失造成的后果是,民族品牌深陷诚信危机与生存困境,损害消费者健康并对民族经济文化造成冲击.地方政府建立民族品牌责任机制的有效途径为:完善对民族品牌的监管机制,增强民族品牌企业的社会责任感,强化民族品牌的法律责任,加强对民族品牌的扶持力度,完善民族品牌的危机管理制度.

From Milk Powder Case to Look the Local Government in Safeguarding National Brand of Responsibility

From 2003 shell powder event to the 2008 melamine milk powder incident,shows that individual local governments in national brand maintenance responsibility deletions,embodied in the lack of regulatory responsibilities,the lack of moral responsibili-ty,social responsibility and the lack of law enforcement responsibility;the lack of Local missing responsibility of the government of the consequences of is to make the national brand is honesty crisis and the existential plight,caustic and consumer health and th...