A Good CEO：Saint or Tyrant？

WHAT’S in a title There’s CEO,President and Chairman,but these titles are often used interchangeably and usually just mean Big Boss.Or Da Lao Ban.Or simply Leader.After all,leadership is what it’s all about.I asked a couple of friends to name the people who instantly come to mind if you say "boss." Their answers were: Richard Branson (Virgin);Rupert Murdoch (News International);Steve Jobs (Apple);Silvio Berlusconi (Italian Prime Minister and businessman);Sepp Blatter (FIFA);