On the Productive Protection of Intangible Cultural Heritage in Handicrafts and Its Human Values---A Case Study of the ＂Wuhan Model＂

Among the three methods of intangible cultural heritage （ICH） protection--salvage, integrity and productivity~--productive protection is the most complex and controversial one. Through a comprehensive analysis of legal relations, coordination mecha- nisms and modes of operation by the Wuhan Tourism Investment Group in the course of safeguarding intangible cultural heritage in handicrafts, this paper discusses the sustainable ＂Wuhan Model＂ and its human values.