Human rights and trade mark rights

Legal context. For some time the UK Trade Marks Registry hasrefused to register trade marks which consists of the name ofa well-known individual. This article examines whether the practiceis permissible, not in the terms of intellectual property lawbut whether it is in contravention of the applicant's humanrights. Key points. Looking at the application of the Human Rights Actin the United Kingdom, the article asks how it could apply toan intellectual property case, concluding that the Trade MarkRegistry is clearly a ‘public authority’ and thatthere are a number of ways in which current practice in respectof well-known individuals could be said to infringe their humanrights. Practical significance. It remains to be seen what the Registry'sresponse will be to such arguments and whether it might in thefuture be possible to obtain protection for the name of a celebrity.