加入WTO对西安旅游业的影响及其应对策略

旅游业是西安最突出优势和发展方向之一。我国加入WTO,既给西安的旅游业带来了前所未有的机遇,也带来了很大的挑战。因此,西安旅游业应从实际情况出发,认真研究,积极应对,以加快旅游企业市场机制的建立,完善与旅游业相关的各项法规和规章,搞好定位,加紧开发旅游新业务,完善旅游服务体系,提高服务质量,重视和加强旅游人才的培养,重视市场宣传机构建设,进一步开展旅游促销,利用最新的科学技术推动旅游行业的进一步发展。

Influence and countermeasure of xi'an tourism after enter WTO

Tourism is one of the most outstanding advantage and the development trend in Xi'an.That China's joining WTO brings Xi' an the opportunity never heard before and a big chanllenge as well.Therefore,it is necessory to realize the actual situation,to make careful study and active response for tourism in Xi'an:quicken the establishment of tourism marketing system;perfect all kinds of law and regulations concerning tourism;make a good orientation and speed up the new items of tourism;improve the service system in tourism;strengthen the education of qualified personnel for tourism;pay attention to the setup of market propoganda organ and make further promotion for tourism;push the tourism to a further step by using the latest scientific technology.