“四色文化”与黄河三角洲旅游开发

黄河三角洲作为共和国最年轻的土地，文化多元，既有底蕴深厚的古齐文化和薪火相传的革命文化，又有源远流长的黄河文化和神奇独特的生态文化，更有沿渤海湾，富有鱼盐之利的海洋文化，以及艰苦创业的石油文化，这些多元文化可以归纳为特色鲜明的四色文化。把积极打造“四色文化”作为黄河三角洲旅游开发的长远定位和目标，用文化的理念和目光推动景区建设、旅游产品开发、旅游服务完善等，将会增强区域旅业的吸引力和竞争力。

‘Four Colors Culture’ and the Development of the Yellow River Delta Tourism

The yellow River delta is the youngest land of china with multi cultures： the ancient Qi kingdom culture, the long standing Yellow River culture, the special ecological culture, the revolutionary culture, the hard--working workers＂ petro- leum industry culture as well as the Bohai gulf culture. These cultures can be called the ＂four colors cultures＂ with distinctive features. It will strengthen the competitiveness and the attractiveness of the local tourism by making the four cultures with dis- tinctive features as the long term target of the development of the Yellow River Delta tourism, pushing forward the develop- ment of the scenic region and tourism products, and perfecting the tourism service as well.