信息传播全球化背景下受众素质的提高

中国加入世贸组织,决定和影响着中国传播业融入信息传播全球化体系的速度和深度.信息传播全球化的特点要求新闻工作者应更加恪守新闻职业道德,而受众素质的提高从一个方面能够促进新闻职业道德建设,实现传媒与社会发展的良性互动.本文主要阐述在信息传播全球化背景下如何提高受众的思想政治素质、科学素质、人文素质和道德素质.

How to Improve the Quality of the Public in the Environment of Globalizational Information Propagation

China's entry into the WTO will decide the speed and the extent of the integration of China's mass media into globalizational system of information propagation, which requires journalists to strictly abide by professional ethics. The improvement of the quality of the public will, in part, help enhance journalists' professional ethics and realize smooth interaction of mass media and social development. This article discusses how to improve the quality of the public in terms of ideology and political interests, knowledge of science, knowledge of humanities and morality in the environment of globalizational information propagation.