垄断法下的相关数据市场研究

数据是互联网平台经济的利润中心与关键驱动力.在对平台经济的反垄断审查中,相关机构很少将数据要素纳入审查分析范围.平台经济的反垄断审查分析中需重新审视数据要素的价值.互联网平台是在线经济结构的最有影响力的参与者.与传统的管道业务模型不同,平台市场是多方且相互依存的市场.追求规模化意味着平台须尽一切努力获取数据资源.数据不但有利于改善平台的获利能力,还有利于促进平台业务模型创新.数据市场垄断可能引发进入障碍、隐私侵害和消费者利益损害等.遏制数据市场力对市场竞争的损害需将数据要素纳入反垄断审查范围.在反垄断分析中应将数据市场视为整体.在定义数据市场力时,应考虑数据的市场份额以及收集与处理数据的能力.

Relevant Data Market Analysis from the Perspective of Antitrust Law

Data is the profit center,new oil and key driving force of the digital economy.Currently data is almost out of the analysis scope of antitrust reviewing of the data driven economy.Data should be revalued in antitrust analysis.Digital platforms are among the most influential of digital actors in helping to determine the structure of online activity.The disruptive power of data driven platform is revolutionizing business,economics and society.Different from the traditional pipeline business model,the data driven platform market is multi-sided and inter-dependent.The pursuit of scale means that the platform must make every effort to obtain data resources.Data is the core asset in moderating different sides and the commodity the data driven platform markets.Data's power is manifested in its ability to make profits and enable business model innovation.Power of the data is also reflected in the control of user privacy and manipulation of users' behaviors and thoughts.Data power can bring negative effects on competitions.The damages to competition in relevant data markets by data driven platforms include en-try barrier,privacy invasion and detriments to consumer interests.A new thinking is needed to contain the damag-es of data power.In defining market power of data,the market share of data,the ability to collect,process and commercialize data need to be considered and data market should be treated as a whole in antitrust analysis.