少数民族歌舞旅游产品管理模型初探--以贵州黔东南苗族侗族为例

民族歌舞旅游产品是少数民族旅游开发中的一个重要组成部分,民族歌舞旅游产品开发的好坏在很大程度上决定了民族旅游产品的质量.本文以黔东南苗族侗族歌舞旅游产品开发和管理为例,从满足游客对少教民族歌舞旅游产品的需求,以及旅游对少数民族歌舞产品的影响控制两个方面着手,以"真实性"为切入点,总结民族歌舞旅游产品开发的特点,并建立少数民族歌舞旅游产品管理模型,希望这个管理模型对少数民族歌舞旅游产品可持续发展起到指导作用.

An Attempt of Exploration of Management Model Ethnic Performance Tourism Produc:A Case Study of Miao Dong Minorities of Qiandongnan Area

Ethnic performance is one of the key tourism productis in the ethnic minority areas. Therefore, whether the performance tourism products has been developed and managed in the right way largely determines the quality and the sustainability of the tourism development in the minority area. Miao and Dong ethnic groups in Qiandongnan prefecture in Guizhou are famous for Maio Lusheng dances and Dong Chorus, which are the major component of attractiveness. The impending issue is how to guarantee the sustainability of the performance tourism products, i. e.,how to provide the products which tourists like while still preserving cultural resources or minimizing negative impacts. A management modelis proposed by linking the perception of the "authority" of the different segmented cultural tourists with the components of the performance tourism products. Through the identification of the relative importance of the components on the tourism perception, it is expected that a proactive method developmed to minimize the negative impacts of tourism on the cultural resource while to provide a spectrum of tourism products for a mixed tourist market and therefore maximize tourism development potential.