Mainstream Sexualization and the Potential for Nordic New Feminism

Processes of sexualization mark a wide range of popular and high‐cultural representations in media and culture. This trend has led to academic and public feminist debate. In this article I argue that the common polarization between the repressive and the subversive potential of sexualized representations fails to understand processes of sexualization as forms of mainstream cultural experimentation. Since the mid‐90s we have witnessed the emergence of a new feminist cultural wave in the Nordic countries, embracing post‐feminist modes and popular culture that re‐politicizes feminist questions in controversial ways. I argue that this development and the Nordic context of state feminism and gender equality ideals pose a challenge to analyses of sexualization as exclusively part of commercial colonization, anti‐feminist backlash and de‐politicization. I will present a case that exemplifies the discussion of sexualization by the critical reception of the Norwegian young feminist anthology with the title Rosa Prosa. Om jenter og kåthet Pink Prose. On girls and horniness] (2006). The ideological and aesthetic hybridity of the texts poses a problem for the critics who denounce the book's feminist potentials.