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Regulating Online Buzz Marketing: Untangling a Web of Deceit
Authors:Robert Sprague  Mary Ellen Wells
Institution:1. University of Denver

aAssociate Professor, College of Business, University of Wyoming;2. J.D., University of Denver;3. MBA, University of Southern California.;4. Alvernia University

bAssociate Professor of Business and Department Chair, Business Department, Alvernia University;5. LL.M., J.D., Boston University School of Law.

Abstract:
Keywords:
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