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印度尼西亚汽车市场的商机
引用本文:张久琴.印度尼西亚汽车市场的商机[J].东南亚纵横,2013(1):59-62.
作者姓名:张久琴
作者单位:中国商务部国际贸易经济合作研究院
摘    要:印度尼西亚作为全球第四人口大国、东盟最大经济体,近年来经济一直保持快速增长。尽管受到世界金融危机、全球经济不景气的影响,印尼经济增速放缓,但依然是亚洲地区经济增长最快的国家之一,并得到越来越多的国际投资者的青睐和关注。本文在分析印尼经济增长趋势后,重点分析印尼汽车行业的产销量、市场格局和特点,结合印尼汽车市场的消费习惯,对中国汽车企业进军印尼市场提出风险提示和相应的对策。

关 键 词:销量  保有量  市场格局  消费习惯  风险提示

Business Opportunities of Indonesia’s Auto Market
Zhang Jiuqin.Business Opportunities of Indonesia’s Auto Market[J].Around Southeast Asia,2013(1):59-62.
Authors:Zhang Jiuqin
Institution:Zhang Jiuqin
Abstract:As the world' s fourth most populous country and the largest economic unity in ASEAN, Indonesia' s economy grows fast in the recent years. Despite the impact of the world financial crisis and the global economic downturn, the economy growth of Indonesia slow down but is still one of the countries with the fastest economic growth in Asia and gets more and more favor and attention of the international investors. After the analysis on Indonesia's economic growth trend,this paper specially analyzes the production,sales,market structure and characteristics of the automotive industry in Indonesia' and then combined with Indonesia's spending habits of automobiles, the paper gives its market risk prompt and appropriate countermeasures when China' s auto companies enter Indonesia' s market.
Keywords:Sales  Ownership  Market structure  Spending habit  Risk warning
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