高职电子商务教学改革浅析与人才定位思考

在高职类院校，电子商务专业教学目标的模糊性和学生就业的盲目性成为阻碍电子商务专业发展的屏障。要打破这种屏障就要从电子商务教学改革和人才定位入手，构建以培养学生能力，以实践教学为核心，提高就业率为导向的模块化课程教学体系。并且，高职院校还应该根据社会需求，重点培养网站策划和运营、网络广告策划和推广、网上贸易平台应用、网络营销等方面的人才。从而更好地改善该专业学生的学习模式。使高职院校电子商务专业人才定位更为清晰。

Analysis of Academy Teaching E-commerce and Talent Orientation

In vocational colleges, e -commerce professional teaching goals and student employment fuzzy blindness has become an obstacle to the professional development of e - commerce barriers. To break this barrier is necessary to reform in education and human resources from the e - commerce start positioning. Vocational Teaching e - commerce to break the traditional teaching system to train the ability to practice teaching as the core, improve the employment rate was driven modular teaching system. And, vocational colleges also should be based on the needs of society, focusing on site planning and operations training, planning and promotion of online advertising, online trading platform applications, network marketing area. To better improve the students learning, the training and social needs of students combine to make e - commerce professionals Vocational Orientation clearer.