新冠肺炎疫情网络舆情的特点及其治理启示

移动互联网时代,每逢有重大公共卫生事件发生,必然伴随有网络舆情,有效治理网络舆情是重大公共卫生事件处置的重要内容。新冠肺炎疫情防控是新中国成立以来一场前所未有的战役,网络舆情热度、烈度、扩散度、敏感度和破坏度也远超以往。在事件本身及利益相关者、政府、媒体、网民以及网络环境等因素的综合作用下,新冠肺炎疫情网络舆情呈现出井喷式发展、病毒式传播、舆论场对冲激烈、次生谣言层出不穷等特点。新冠肺炎疫情网络舆情启示我们,必须要将重大公共卫生事件网络舆情治理纳入国家治理层面考虑,采用多元主体协同治理和差异化引导策略。

Features of Covid19-Related Public Opinions and Treatment

In this era of mobile Internet,every major public health occurrence would necessarily be accompanied by public opinions over the net,effective treatment composing a vital part in dealing with such occurrences.The campaign against Covid19 being unprecedented from the founding of New China,public opinions overtook all others by far as regard their popularity,intensity,degree of dispersion,sensitivity and their destructive force.Influenced by interest parties,the government,the media,network users,the network environment,and other factors,public opinions relating to the epidemic soared,spreading like the virus itself,clashes between different opinions intense,rumors coming out in an endless succession.It can be learned that public opinions relating to major public health issues must be included in the governance of the country,strategies with plural subjects involved in the treatment in a coordinated manner to be applied.