| 医学院校校园文化品牌的实施策略 |
| |
| 引用本文： | 万军,颜志香.医学院校校园文化品牌的实施策略[J].浙江青年专修学院学报,2010,28(1):46-48. |
| |
| 作者姓名： | 万军 颜志香 |
| |
| 作者单位： | 1. 温州医学院,第二临医学院,浙江,温州,325035
2. 温州大学,人文学院,浙江,温州,325035 |
| |
| 基金项目： | 温州医学院2008年大学生思想政治教育科研项目《医学院校校园文化活动品牌策略化研究》研究成果;项目编号XSZ07004 |
| |
| 摘 要： | 医学院校校园文化在培养学生综合素质方面具有重要作用,但目前医学院校校园文化建设不尽如人意,只有实施品牌战略,坚持与时俱进,以专业为基础和以学校精神和优良传统为依托,树立精品意识、传播意识和创新意识,才能打造医学院校校园文化的名牌。
|
| 关 键 词： | 医学院校 校园文化 品牌 策略 |
Analysis of Implement Strategy of Campus Culture Brand in Medical Colleges |
| |
| WAN Jun,YAN Zhi-xiang.Analysis of Implement Strategy of Campus Culture Brand in Medical Colleges[J].Journal of Zhejiang Youth College,2010,28(1):46-48. |
| |
| Authors: | WAN Jun YAN Zhi-xiang |
| |
| Institution: | WAN Jun,YAN Zhi-xiang (1.The Second Clinical Medical Department,Wenzhou Medical College,Wenzhou,Zhejiang 325035,2.College of Humanities,Wenzhou University,Zhejiang,325035) |
| |
| Abstract: | Campus culture in medical colleges has important role in cultivating comprehensive quality of medical students,but the construction of campus culture in medical schools at present is not satisfactory.The paper puts forward that we should implement brand strategy,adhere to the times,and establish awareness of excellent work,awareness of spreading and sense of innovation based on major,college spirit and fine traditions in order to create the well-known brand of campus culture in medical colleges. |
| |
| Keywords: | medical colleges campus culture brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
