| 论对比广告的利弊及其法律规范 |
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| 引用本文： | 陈兵. 论对比广告的利弊及其法律规范[J]. 政法学刊, 2001, 18(2): 44-46 |
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| 作者姓名： | 陈兵 |
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| 作者单位： | 广州宝洁有限公司,广东 广州 510040 |
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| 摘 要： | 对比广告指直接或间接指明某广告产品的其它竞争者，对产品进行对比而无需征得其事先许可的广告，它有助于国家繁荣经济。但也存在三个问题贬低其他竞争者；用指出虚构的“一般”产品品牌的方式误导消费者；夸大广告中产品的一个或一些特点的重要性。通过合理完善的法律规定，可以控制对比广告潜在的弊端。
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| 关 键 词： | 对比广告 消费者 市场竞争 鼓励 |
| 文章编号： | 1009-3745(2001)02-0044-03 |
| 修稿时间： | 2000-11-30 |
Comparative Ads:Laws and Regulations |
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| CHEN Bin. Comparative Ads:Laws and Regulations[J]. Journal of Political Science and Law, 2001, 18(2): 44-46 |
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| Authors: | CHEN Bin |
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| Abstract: | Comparative ads refer to those in which the advertiser compares the product advertised with that of another manufacturer of the same type of product. This may give impetus to economic prosperity, but there are certain issues involving the perfection and application of laws and regulations. |
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| Keywords: | comparative ads consumers competition encouragement |
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