电子商务交易前消费者权益的法律保护

电子商务是一种非面对面交易,法律应建立一个畅通的渠道,保证消费者在交易前充分了解商品和服务的真实情况、了解经营者的身份信息及商业信誉等,据此,电子商务交易前消费者权益的法律保护措施应包括这样几个方面：转变经营者信息披露方式、确立经营者的在线信息披露义务、明确C2C交易中自然人的经营者身份、建立电子商务经营者的信誉评价机制。

The Consumer's Right Protection before E-commerce Trading

E-commerce is not face-to-face trade, so it should legislate to build a fluent channel to assure that the consumer can sufficiently know the commodity and service, the merchant's ID information and commercial credit before trading. Accordingly the measures to protect consumer's right before e-commerce trading should include the following: changing the operater's way to reveal information; making certain that the merchant should reveal its information online; definitizing the natural merchant's ID in C2C tra...