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The strategic value of new university technology and its impact on exclusivity of licensing transactions: An empirical study |
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| Authors: | Larry van den Berghe Paul D Guild |
| Institution: | (1) Strategies 2 Innovate, Inc, Box 550, Osler, SK, Canada, S0K 3A0;(2) Department of Management Sciences, University of Waterloo, Waterloo, ON, Canada;(3) Office of Research, University of Waterloo, Needles Hall, Room 1013, 200 University Ave West, Waterloo, ON, Canada, N2L 3G1 |
| Abstract: | Commercialization of new university technology within the new product development process is an important tool by which established firms can expand their innovative capabilities. The strategic importance of the university technology to the firm, however, can vary considerably. An exclusivity agreement is a useful tool to protect the firm’s investment and help ensure that value is appropriated through the commercialization process. An empirical study of 66 technology transfer projects in the information and communications technology industry reveals that licensing transactions are usually secured by some form of exclusivity agreements when the product innovation enabled by the new university technology is new-to-the-firm or new-to-the-market and the firm’s perception of the strategic value of the new technologies is high. |
| Keywords: | Strategic value Technology transfer University technology Licensing Exclusivity Core competence |
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