典型宣传效应"短期化"现象透视

文章分析了典型宣传效应短期化的原因，如宣传环境的相对恶化，典型宣传过于突出政治性，宣传没有注重对位，同时提出了一些建议，如营造激励上进的舆论环境，坚持政治性与文化性的统一，找准典型宣传和受众思想的“结合部”。

Typical propaganda effect "short-term" phenomenon Perspective

The article analyzes the typical propaganda effect of short-term reasons,such as propaganda and the relative deterioration of the environment,the typical too prominent political propaganda,propaganda does not pay attention to places;has made some sug-gestions,such as the incentive to improve themselves and create public opinion environment,adhere to political and cultural unified,find out the typical propaganda and the audience thinking"combined with the Department."