Electoral coordination in India: The role of costly campaign communication

This article views electoral campaigns as a means of communication in the process of electoral coordination. Well-manned and well-funded district campaigns facilitate voters’ learning about the policies of competing parties; if the funds and the activist support are supplied by local constituencies, campaigning also informs voters about the relative support of competing parties in the district. Using district-level data from the 2009 general election in India, as well as the measures of the affluence of district residents obtained from the Indian Human Development Survey, 2005, an estimation was made of the effect of the affluence of electoral constituencies on the intra-district coordination. The analysis also includes the known determinants of strategic voting as control variables.