| 省域文化品牌建设的思路与对策——以山东为例 |
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| 引用本文： | 刘文俭.省域文化品牌建设的思路与对策——以山东为例[J].北京行政学院学报,2010(4):1-5. |
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| 作者姓名： | 刘文俭 |
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| 作者单位： | 青岛行政学院管理教研部,山东青岛,266071 |
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| 摘 要： | 本文在分析省域文化品牌的内涵及建设意义的基础上,以山东为例,提出以下建设省域文化品牌的思路对策:分析自身文化资源,确立文化品牌打造的重点;研究确定本省文化品牌的整体定位;重点打造本省优势文化产业品牌;多措并举做大本省文化企业品牌;持续开展文化品牌宣传促销活动;实施省域文化品牌"走出去"战略;高度重视本省文化人才队伍建设.
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| 关 键 词： | 省域文化品牌 思路与对策 山东 |
On Brand Construction of Provincial Culture |
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| LIU Wen-jian.On Brand Construction of Provincial Culture[J].Journal of Beijing Administrative College,2010(4):1-5. |
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| Authors: | LIU Wen-jian |
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| Institution: | LIU Wen-jian |
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| Abstract: | Based on analyzing the meaning of provincially cultural brand and the significance of constructing provincially cultural brand,this paper,taking Shandong province as an example,raises a few countermeasures of constructing provincially cultural brand.These countermeasures include:analyzing their own cultural resources and determining the emphasis of constructing cultural brand;studying to determine the integrated orientation of provincially cultural brand;forming a famous provincially cultural brand;making c... |
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| Keywords: | provincial cultural brand construction culture industry |
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