山东运河文化旅游开发现状分析及对策

京杭大运河南北纵贯山东省西部地区 ,沿途有大量人文和自然旅游资源分布 ,但是运河沿线地区是山东省旅游业发展相对落后的区域 ,优越的旅游资源尚未得到很好的开发和利用。发展山东运河文化旅游应开辟专门的旅游交通线路 ,开发急需的“品牌商品” ,建立统揽山东运河文化旅游的管理机构 ,并解决资金短缺问题

Analysis of the Development of Shandong Grand Canal Cultural Tourism and Countermeasures

The Beijing-Hangzhou Grand Canal passes through the west of Shandong province. Along the cannel there are large quantities of nature and culture resources. But in these areas the economic relatively falls behind and the abundance tourism resource has not yet been made good use of. To develop Shandong Grand Canal cultural tourism, we should open special travel routes and forge brand images of commodities. Then we should set up an institution to manage the Grand Canal cultural tourism and settle the problem of shortage of capital.