| 浅析中国电视广告中的人文关怀 |
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| 引用本文： | 墨玉.浅析中国电视广告中的人文关怀[J].山东行政学院山东省经济管理干部学院学报,2009(6):148-150. |
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| 作者姓名： | 墨玉 |
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| 作者单位： | 中共济南市委党校,山东,济南,250014 |
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| 摘 要： | 传统的营销传播是以物为中心，而如今整合营销传播是以人为中心，人文因素已经成为电视广告中的重要组成部分，对实现良好传播效果有重要意义。实现人文关怀的途径有坚持服务至上的创作理念，强化人性诉求，注重品牌塑造，彰显公益理念等。
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| 关 键 词： | 电视广告 人文关怀 人本主义 |
Discussion on the Humanity Solicitude in Chinese Television Advertising |
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| MO Yu.Discussion on the Humanity Solicitude in Chinese Television Advertising[J].Journal of Shandong Administrative College and Shandong Economic Management Personnel College,2009(6):148-150. |
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| Authors: | MO Yu |
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| Institution: | MO Yu(The Party School of CPC jinan Municipal Committee ,Jinan250014, China) |
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| Abstract: | Thing is the center of the traditional camp sells propagation, but now, Person has substituted the thing. The humanity factor already becomes important component in television advertising. Now that at present domestic television advertising both has the suecessful ease about using appropriate humanity factor, and has the fail ease about ignore humanity factor. So we try to find the fight way to realize the humanity solicitude in Television advertising, and find how to get good propagation effect. |
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| Keywords: | Television Advertising Humanity Solicitude Humanism |
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