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| East or West？ The Consumer Knows Best | |
| 摘 要： | CHINA'S entry into the WTO, coupled with the country's status as the "factory of the world," has galvanized Chinese consumers' penchant for foreign brands. And as the country's consumers mature, they are becoming more rational in their choice of foreign brand goods. Gone are the days when the Chinese consumer would simply as- |
| 关 键 词： | 中国 消费者 消费观 消费水平 外国品牌 |
| 本文献已被 CNKI 维普 等数据库收录！ | |