日本企业应对日元升值的策略研究

从20世纪70年代末到90年代中旬的近30年中,日本经历了4次汇率剧烈波动的冲击,但事实上,日本的贸易顺差却不但没有下降,反而继续增加,其背后的原因是20世纪70年代以来,日本企业为了应对日元升值,采取了多种形式的措施,调整产品结构、转向海外生产、海外并购、开展外包业务、加强产品质量管理、降低成本,以应对日元升值的压力。

Study on the Japanese Enterprises' measure to Confront Currency Appreciation

From 1970s to the middle of 1990s, Japan had experienced impulsions from exchange rate for four times. While in fact the Japanese trade balance did not fall but rise. The reason behind the above fact is that Japanese enterprises have adopted all kinds of measures, for example, regulating product structure, FDI, overseas M&As, developing outsourcing, strengthening product quality management, reducing cost and so on to answer to the pressure of currency appreciation.