孙子思想在90年代日本企业国际竞争中的运用浅析

<孙子兵法>是一部不朽的军事著作,今天它又以全新的面目出现,成为一部"商战宝典".以朴素唯物论和原始辩证法为精髓的孙子思想,对于现代商家竞争具有重大指导意义.日本企业90年代所采取的国际竞争策略,如采取灵活的应变措施、开展协作竞争、以顾客为中心扩大市场占有率,实施跨文化管理等都是自觉或不自觉地运用了孙子思想的超人智慧,是其军事战争策略的活用.我国企业家应以日本企业家为榜样,从这部代表我国灿烂历史文化遗产的古代作品中吸取更多的营养.

An Analysis of the Application of Master Suns Thoughts to the 90s Japanese Enterprises in the international Competition

Master Sun's Warcraft, an immortal masterpiece, has received a new attention today and become a valuable resource in business competition. Master Sun's thoughts, with quint essences of naive materialism and primitive dialectics, offer a good guidance to modern businessmen in their competitions. The international competition strategies employed in Japanese enterprises of the 90s, such as flexible emergency measures, cooperative competitions, customer- oriented expansion of the market and inter - cultural management, are the flexible application of Master Sun's military strategies. Chinese enterpreneurs should take their Japanese peers as examples and draw more form this ancient piece of work which embodies Chinese splendid culture.