| Abstract: | IN 2000,when I first arrived in Paris,there were limited French products seen on the Chinese market,and vice versa.Fourteen years later,when I started Bonjour Brand,French products had deeply penetrated the Chinese high-end market.As an organizer,volunteer or visitor,I've participated in many initiatives to promote Chinese culture in France.These include activities involving calligraphy,paint-ing,Chinese opera facial makeup,embroidery,and paper-cutting,all of which are excellent art forms from China.However,despite these cultural promo-tion attempts,when you ask a French person what comes to mind when they think of China,the answer is invariably the Great Wall,made-in-China products,kungfu and pandas. |
