从《东方时空》看主流媒介的性别平等意识

通过对《东方时空》94天播出收视纪录的分析,作者认为这个屡获殊荣的名牌栏目,仍然承载着社会对男女两性的传统规范,是男主外女主内等传统观念的建构者和传播者。它对观察世界方式进行的倾向化处理、对被采访人的选择和嘉宾的邀请、对内容的裁剪和去存,反映了一种性别的偏见。从《东方时空》这个窗口,可以使人了解到目前我国主流媒介对社会性别平等意识的认知程度。

The Gender Equality Awareness of the Mainstream Media as Seen from the "Oriental Horizon" Program

Through an analysis of the audience ratings in94days of the transmission of the"Oriental Horizon"program,the author believes that this brand-name program still carries the traditional social norms on men and women and remains the promoter of the traditional concept of"men presiding over external affairs and women taking charge of internal affairs."Its tenden-tious handling of the way of observing the world,its selection of persons interviewed,its invita-tion of honored guests,and its contents editing all reflect sexual prejudices.Through this pro-gram,people can gain an insight into our mainstream media's understanding of the gender equal-ity consciousness.