| Abstract: | Ten years ago, you would have been hard-pressed to find a legaltextbook, even in the IP field, specifically referring to brands,branding, or brand protection. Today, however, the shelves ofspecialist legal booksellers contain a wide variety of booksrelating to branding covering the spectrum, from academic analysisof the differences between brands and trade marks to so-calledpractitioner guides on strategic protection issues. The growthin this field reflects the spread of IP rights generally inthe commercial arena and its strategic importance to businesseslarge and small. Like |
