| 名人虚假广告民事责任 |
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| 引用本文： | 牟森.名人虚假广告民事责任[J].云南大学学报(法学版),2007,20(1):94-97. |
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| 作者姓名： | 牟森 |
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| 作者单位： | 云南大学法学院 昆明 |
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| 基金项目： | 云南省哲学社会科学规划项目《虚假广告侵权研究》(项目编号:49)研究成果之一 |
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| 摘 要： | 名人虚假广告是虚假广告现象的一个比较突出的问题。在《广告法》等相关法律没有明确规定的情况下,对该现象的规治就显得比较困难。有学者认为名人因为不是广告合同的当事人而不应承担责任,这实际上违背了民法的诚信原则、欺诈理论,侵权理论等,也即,名人做虚假广告在一定情况下要承担责任。
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| 关 键 词： | 名人 虚假广告 责任承担 |
| 文章编号： | CN53-1143D(2007)01-0020-04 |
| 修稿时间： | 2006年9月20日 |
Celebrity civil liability for false advertising |
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| MU Sen.Celebrity civil liability for false advertising[J].Jorunal of Yunan University Law Edition,2007,20(1):94-97. |
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| Authors: | MU Sen |
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| Abstract: | The celebrity phenomenon of false advertising is false advertising a prominent issue. In the "Advertisement Law" and other relevant laws and does not specify the circumstances, the regulations governing the phenomenon it is more difficult Some scholars believe celebrities because it is not and should not be held responsible for client advertising contracts, It's actually against the principle of good faith, fraud theory, tort theories, namely, Celebrity doing false advertising under certain circumstances be held responsible. |
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| Keywords: | Celebrity False advertising Responsibility |
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