让“寓教于乐”走进德育——大众传媒对德育的启示

大众传媒作为受众群体庞大的传播媒介,其本身的传播方式、承载内容都被越来越广大的学生受众群体所接受.大众传媒在寓教于乐中具备了正视受众的接受心理、倡导以人为本的传播理念、尊重受众的主体地位、建构真实性、平民化、生活味的传媒内容等特质,从而给德育教育以许多有益的启示:高校德育应该让大学生们在可亲可信的内容、丰富多彩的实践、行之有效的活动中抵达教育的彼岸.

Integrate "Happy Teaching" into Moral Education: Mass Media Implications——for Moral Education

Mass media have a great number of consumers.Its way of communication and its content are accepted by more and more people.And its influnence is becoming greater,especially among students.In terms of "Happy Teaching",the mass media have a wide variety of merits: taking the audience's receptive psychology into consideration;promoting dissemination of ideas in the interest of human being;respecting the dominating position of audience;authentic,popularized and life-like content.Taken together,moral education is bound to gain many implications: in colleges and universities it is accessible for the students to get moral education by taking part in diverse but effective activities.