Social media and citizen mobilisation in the biometric voter registration (BVR) process in Zimbabwe

ABSTRACT

Considerable research has, in recent years, focused on the utility of social media platforms in political campaigns in both developed and developing countries, but there has not been significant analysis of social media use in voter registration campaigns. In seeking to address this lacuna in the literature, this article examines the use and efficacy of social media networking sites (SNS), namely Facebook and Twitter, in mobilising, informing and educating citizens to participate in a new system of biometric voter registration implemented in Zimbabwe. The article draws on a qualitative research methodology. The article contends that social media use amplified political knowledge of the Zimbabwean electorate ahead of the 2018 national election as exemplified in the upsurge of voter registrants under the biometric voter registration system.