浅论媒介与女性形象的互动关系

对女性问题研究的主要目的,是消除性别误解,树立正确的性别印象。这就需要用"性别误解"这一概念取代"性别歧视",目的在于变性别等级为性别差异。广告和影视作品中流露的"性别误解",强化或改变了受众的性别印象,而受众的性别印象又是媒介表达的动力和来源。在这个过程中,媒介起了强大的作用,因此也承担着主要的责任。性别误解不仅仅是女性自身发展的障碍,也阻碍了整个人类社会的发展。大众传媒可以作为一支独立的力量,促进女性性别误解的改变,进而促进社会的和谐发展。

The Relation Between the Medium and the Image of Woman

This study investigates the question of woman to dispel the misunderstanding of female and build up the right image of sex.The notion of "sex discrimination" shall be replaced by "misunderstanding among genders",in order to recognize that the gender inequality shall be replaced by gender differences.The misunderstanding of female in the advertisements,cinema and television programs consolidates or changes the audiences' conception of sex,whereas the audiences' gender concept will turn into the momentum and origin of the expression of medium.This interaction remolds the image of women.The medium is very important to remould the image of woman.The "misunderstanding among genders" will baffle not only the women's development but also the development of human society.So the medium can be an independent power to eliminate the misunderstanding,and then make the society more harmonious.