差异与选择：再论后现代语境下文化帝国主义——从《落叶归根》在美国的热销谈起

后现代论述具有反对意识形态霸权的主导意义和解构整体思维的基本特征.当西方文化语境中的后殖民知识分子形成的后殖民批评理论对主流话语提出质疑时,当美国民族认同的"美国核心文化"受到"多元文化主义"的挑战时,一部用汉语化的英文写成、满含思乡之情并且颂扬儒家文化的散居族裔作家作品在西方应该是被冷落的,但事实却完全相反.其原因何在?美籍华裔女作家马严君玲的自传作品《落叶归根》(Falling Leaves)在西方的一度热销,说明西方文化帝国主义在后现代语境下不再仅以媒体形式输出西方文化,而且开始关注如何实现本土文化的同质性,差异与选择成为其两大新特征.

Diversity and Selection: Postmodern Cultural Imperialism Revisited——on Falling Leaves, a Best Seller in America

Postmodernism is a broad range of responses to modernism,especially refusals of some of its totalizing premises and effects.When the mainstream discourse is questioned by postcolonial criticism and when "American Core Culture" is challenged by "Multi-culturalism",a novel written by Adline Yen Mah,a diaspora author in Chineselized English,filled with nostalgia and Confucianism was not despised in the western world.On the contrary,it became a best seller.Based on this phenomenon,this paper discusses the new attributes of cultural imperialism in postmodern era,namely,diversity and selection.