| 摘 要： | In contemporary times, a fundamental aspect for organization has been to achieve innovation through culture and approach to encourage the search and development of new ideas, new products, and new services; this is a key point to fulfill the competitive advantages which a company needs to be successful in the global market. The Sinaloa horticultural company has more than 100 years＇ history in the United States export market, and is presenting new challenges and demands from the market in order for it to achieve its permanence. The objective of this research is to identify and propose different strategies to implement management innovation, which in its essence is the one that coordinates, directs, and controls the human resource considering culture as an integral part, with a capacity to generate the spark and function as a motivating source which drives companies to consolidate and integrate supply chains.
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