当前日本实施观光立国战略的研究

2012年底,安倍晋三重新执政之后,为推进观光立国战略的发展,改组了日本旅游行政管理机构,并要求相关部门要紧密合作共同打造"日本品牌",以此吸引外国游客访问日本。此外,日本政府还采取对东南亚国家放松旅游签证管制、开拓穆斯林客源市场以及向世界推广日本饮食文化等措施发展观光立国。虽然日本政府采取了许多措施吸引外国游客赴日旅游,但是由于忽视了中国大陆客源市场的巨大潜力,日本推进观光立国战略发展的政策措施效果将会大打折扣。

The Current Implementation of the Japan＇s ＂Nation-building upon Tourism Strategy＂

At the end of 2012, in order to promote the development of ＂Nation-building upon Tourism Strategy＂. Abe Shinzo, after returned to power, restructured the Japanese Tourism Administration and demanded relevant departments to closely cooperate to create the ＂brand of Japan＂. Whose purpose is to attract foreign tourists, In addition, the Japanese government also take the other measures to further promote the development of ＂Nation-building upon Tourism Strategy＂, such as promoting Japanese diet culture around the world, developing the Muslim tourism market, implementing the visa-free traval for South-east Asian countries. Although the Japanese government spare no effort to take measures to attract foreign tourists traveling to Japan, due to the great potential of Chinese mainland tourist markets being ignored, the policy effect of promoting ＂Nation-building upon Tourism Strategy＂ will be greatly discounted.