基于电子产品消费的当代中国消费主义文化初探

随着经济全球化的深入和市场经济的建立,中国已经迈入消费主义时代。西方消费文化的扩张对中国社会传统的消费观念造成了强烈的影响和冲击,消费文化已经逐步取代传统文化而成为社会的主流意识形态。随着信息时代的到来,电子产品的消费在当前中国消费格局中占据越来越重要的地位。基于电子产品的特点,它从符号化过程、时尚制造和传媒互动等方面凝聚了消费主义文化的内涵。

The Contemporary Culture of Consumerism in the Consumption of Electronics Products

With the deepening of economic globalization and the establishment of market economy, China has entered the era of consumerism. The expansion of Western consumer culture causes a strong influence and impact on traditional concept of consumption in China, and the consumer culture has been gradually replacing the traditional culture and becoming the mainstream ideology. In information age, the consumption of electronic products occupies an increasingly important position in the current consumption patterns. Based on the characteristics of electronic products, it embodies the consumerism culture from the symbolization process, fashion manufacturing, interactive media and other aspects.