论中国广告中女性形象问题 |
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引用本文: | 马莉.论中国广告中女性形象问题[J].中华女子学院山东分院学报,2005(2):44-47. |
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作者姓名: | 马莉 |
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作者单位: | 浙江广播电视大学,萧山学院,浙江,萧山,311200 |
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摘 要: | 中国女性在历史发展进程中呈现出不同的形象,这启发我们对当前中国女性形象进行反思.从广告这个视角来看,当前中国社会对女性形象传播存在误区,带来一些社会负面影响.所以树立人本广告观念,塑造具有双性人格的女性广告形象,是符合社会发展进程要求的.
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关 键 词: | 女性形象 人本广告观 双性人格 |
文章编号: | 1008-6838(2005)02-0044-04 |
修稿时间: | 2005年3月10日 |
Women's Image in Chinese Advertisements |
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Authors: | MA Li |
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Abstract: | Women's image changes in history,which makes us reflect on women's image.From the view of the advertis-ement,we can see the misunderstandings about the spread of women's image in nowadays China and its negative effects.As a result,it is necessary to establish a human-centered idea of the advertisement and to create women's image which bears the human nature of both male and female. |
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Keywords: | women's image human-centered idea of the advertisement the human nature of both male and female |
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