贵州体验旅游试析

体验经济时代的旅游者不再满足于传统单一的观光旅游而是希望从深度体验旅游中获得独特的感受、拓展开阔的知识、获得丰富的心灵滋养.贵州独特的非物质文化遗产为开发体验旅游产品提供了丰富的资源,贵州非物质文化遗产的保护应与旅游产业结合.科学保护贵州非物质文化遗产与开发贵州体验旅游资源的关键就在于改变贵州旅游产品的思路和模式,变以"大量销售"为主导的观光旅游产品模式为"深度营销"为主导的体验旅游产品模式.

The Consideration to the Development of the Experimental Tourist Products of Guizhou Province

The travelers in experimental economic time are not satisfied with the single and traditional sightseeing any longer.They hope to have a unique experience,widen their knowledge and gain rich nutriment in their hearts.The unique nonmaterial cultural heritage of Guizhou provides abundant resources for the development of the experimental tourist products.The protection to the nonmaterial cultural heritage of Guizhou should be combined with the tourist products.The key to protecting the nonmaterial cultural heritage of Guizhou scientifically and developing the experimental tourist resources of Guzhou lies in changing the thinking ways and models of the tourist products.The major product model of sightseeing is "large-scale sales".It should be changed into the model of experimental tourist products which focuses on "the depth of sales".