论我国西部旅游产业的市场化发展

我国旅游资源分布的一个最大特点就是经济相对落后的西部地区聚集了极丰富的高品味旅游资源,甚至于还是世界顶尖级的旅游资源。通过开发旅游资源形成旅游产品,变资源优势为产品优势、产业优势和经济优势,促进西部特别是西部少数民族地区脱贫致富,逐步缩小东西部经济差距。

Marketing Orientation of Tourism Industry in West China

One of the most conspicuous features of tourism resources in China is that most high quality tourism resources are distributed in the relatively poor west regions, some of them being at world level. The development of tourism resources will turn out tourism products, thus turning the resource advantages into the product advantages. Thiswill in turn contribute to poverty alleviation in the west, especially the ethnic regions, and to reduce the economic gap between the east and the west of China.